The global cybersecurity landscape has changed dramatically over the past year due to the COVID-19 pandemic as adversaries look to use the outlier event to their advantage.
Organizations in all industries found themselves continuously challenged with more frequent and advanced attacks as they shifted to wide scale remote workforces, which expanded the attack surface. From increased phishing and social engineering threats, to infrastructure misconfigurations and ransomware, organizations are facing more risk than ever before. This new threat landscape has generated tremendous demand for threat prevention, detection and response cybersecurity solutions resulting in a prime opportunity for resellers.
To help our channel partners better address the evolving threat landscape and strengthen the cybersecurity posture of our joint customers, Bitdefender launched major enhancements to its global partner program, the Partner Advantage Network. These enhancements are designed to maximize revenue opportunities for our incumbent partners and make it easier than ever for resellers to deliver Bitdefender’s innovative and market-leading security solutions and services.
Even as the pandemic subsides, the business landscape will not return to way it was before. Many organizations will continue to operate with a more dispersed and remote workforce. As a result, demand is strong for Bitdefender’s solutions that protect diverse environments, whether on-premises, cloud or hybrid. The new enhancements to our Partner Advantage Network enable our channel partners to increase their competitive advantage, add lucrative new revenue streams and create unique customer value by delivering the industry’s top-ranked cybersecurity solutions in the segments that are growing fastest worldwide.
“When designing the updates to our program, we focused on providing our partners a seamless process for conducting business with us, and ensuring they feel fully supported through the entire sales cycle and well-rewarded for the efforts they have invested with us,” said Andrada Georgescu, worldwide partner program development manager, Bitdefender. “We worked closely with our more than 20,000 resellers worldwide using their feedback to design the simplest and most profitable program possible to help build and grow their businesses.”
In addition to greater protection for incumbents and new revenue opportunities, Bitdefender’s Partner Advantage Network features a redesigned portal that provides easy access to important sales and marketing content and tools, as well as a centralized dashboard for greater visibility and access to lead generation programs and sales support. The program also features a new e-learning platform with in-depth technical and sales training and tutorials designed to help partners close deals and foster stronger customer relationships.
The enhancements bolster what is already an award-winning channel partner program, with Bitdefender’s Partner Advantage Network having again been recently honored with a 5 Star Rating by CRN® in its 2021 Partner Program Guide.
Georgescu. “Our global partner programs keeps building on its success each year, with more tools, better communication and greater opportunities for partners to increase revenue. We’re thrilled to once again receive this recognition, as it exemplifies the effort Bitdefender puts forth to truly support our partners and drive positive change within the IT channel.”
The Partner Advantage Network remains a significant component of Bitdefender’s overall success and global growth strategy. Having grown the number of active channel partners by 21 percent over the past year and increased our channel-driven billings significantly, we remain committed to helping our partners achieve success and protecting our mutual customers from cybersecurity threats. We look forward to continue working with you all and for more great things to come!