Security Market Challenges and How Security Vendors Overcome Them

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With the worldwide security market reaching $22.1 billion in 2015 in terms of revenue, Garner estimates that it increased by 3.7 percent as compared to 2014. While the figures for 2016 are yet to surface, it’s safe to estimate these numbers will surely rise, especially in light of recent cyberattacks and global security awareness.

Security Market Ups and Downs

One of the biggest threats for local organizations and business revolve around advanced persistent threats and ransomware-type threats, both impacting services, data availability, and sometimes even critical infrastructures. While these treats are not new, they’re still actively being deployed affecting both physical and virtual environments alike. Sometimes severely impacting business operations for banking, insurance & financial services, IT, transportation, and telecommunication, APTs have caused the security market to actively develop new proactive security mechanism designed at minimizing potential damages and loss.

Cloud-based business operations relying on virtualization have increased in adoption, offering new opportunities for the security market in terms of expanding their technological reach and effectiveness. This change is of major benefit to both organizations and security vendors as it allows for new business opportunities, new technological advancements, and greater flexibility in terms of implementing new security mechanism aimed at thwarting threats for both physical and virtual environments.

Enterprise Readiness

Enterprise readiness in terms of battling evolving threats is constantly on the rise as business have begun investing in hybrid infrastructures designed to offer availability and performance. However, security vendors need to also adapt in terms of offering security for hybrid infrastructures, as they not only behave differently, but there are also different needs in terms of security. Organizations need to start opting for centralized security management consoles that can provide both insight and security to hybrid infrastructures, along with integration with hypervisor technologies.

Major Milestones

One of Bitdefender’s major milestones involves the launch of a hypervisor introspection technology, developed in partnership with Citrix, Intel, and the Linux Foundation. This is not only a major achievement for us, but it’s also an industry premiere, as it’s currently the only security technology designed to work at the hypervisor level.

Bitdefender’s Hypervisor Introspection technology was works directly with the raw memory stack of each virtual machine making sure that user-mode or kernel mode threats don’t compromise the guest operating system. It identifies unknown threats by analyzing the attack techniques used by the APTs (Advanced Persistent Threats), such as zero-day vulnerabilities and kernel rootkits, plugging advanced threats from compromising an organization’s virtual endpoints.

Countering the ransomware threat that business have been facing, we’ve also updated Active Threat Control technology with new ransomware-specific heuristics, aimed at detecting ransomware-like behavior and stopping it before causing any damages.