--- title: "Endpoint antimalware: breaking down barriers to change" description: Bitdefender GravityZone is a new type of security management console that contains modules built from the ground-up. image: https://businessinsights.bitdefender.com/hubfs/Blog_pics/iStock_000063360913_Large.jpg --- [![](https://businessinsights.bitdefender.com/hubfs/2021/09/logo-white.svg)](https://businessinsights.bitdefender.com/?hsLang=en-us) [![CONTACT AN EXPERT](https://hubspot-no-cache-eu1-prod.s3.amazonaws.com/cta/default/341979/1d8885e9-1179-49b1-a5ec-9c75f5f670dd.png)](https://hubspot-cta-redirect-eu1-prod.s3.amazonaws.com/cta/redirect/341979/1d8885e9-1179-49b1-a5ec-9c75f5f670dd) - [For Home](https://www.bitdefender.com/solutions/) - [For Business](https://www.bitdefender.com/business/) - [Resources](https://www.bitdefender.com/business/resource-library.html) - [Webinars](https://www.bitdefender.com/business/webinars.html) # [BUSINESS INSIGHTS](https://businessinsights.bitdefender.com/?hsLang=en-us) By [**Shaun Donaldson**](https://businessinsights.bitdefender.com/author/shaun-donaldson) / Sep 03, 2015 # Endpoint antimalware: breaking down barriers to change Share this [![Share on email](https://businessinsights.bitdefender.com/hubfs/2021/07/blog/email-color.png)](mailto:?subject=Check%20out%20https://businessinsights.bitdefender.com/endpoint-antimalware-breaking-down-barriers-to-change&utm_medium=social&utm_source=email%20&body=Check%20out%20https://businessinsights.bitdefender.com/endpoint-antimalware-breaking-down-barriers-to-change&utm_medium=social&utm_source=email) [![Share on twitter](https://businessinsights.bitdefender.com/hubfs/2021/07/blog/twitter-color.png)](https://twitter.com/intent/tweet?original_referer=https://businessinsights.bitdefender.com/endpoint-antimalware-breaking-down-barriers-to-change&utm_medium=social&utm_source=twitter&url=https://businessinsights.bitdefender.com/endpoint-antimalware-breaking-down-barriers-to-change&utm_medium=social&utm_source=twitter&source=tweetbutton&text=) [![Share on linkedin](https://businessinsights.bitdefender.com/hubfs/2021/07/blog/linkedin-color.png)](http://www.linkedin.com/shareArticle?mini=true&url=https://businessinsights.bitdefender.com/endpoint-antimalware-breaking-down-barriers-to-change&utm_medium=social&utm_source=linkedin) [![Share on facebook](https://businessinsights.bitdefender.com/hubfs/2021/07/blog/facebook-color.png)](http://www.facebook.com/share.php?u=https://businessinsights.bitdefender.com/endpoint-antimalware-breaking-down-barriers-to-change&utm_medium=social&utm_source=facebook) When working with organizations, the cost of replacing an incumbent endpoint antimalware solution can be a major roadblock. While operations and security teams may want to deploy a better solution, they need to address internal costs. The following are aspects teams need to consider. Many times, Bitdefender customers cite two major reasons for wishing to make a change to a new endpoint antimalware solution. 1) Security teams are most often concerned about the cost of having sub-par endpoint antimalware. 2) Operations teams, especially virtualization teams, are most often looking to drastically decrease the performance impact of traditional antimalware. Both concerns have a cost associated with them. While network-wide outbreaks are, fortunately, not as common as they once were, the routine of identifying infected endpoints and performing manual mitigation is familiar and costly. While difficult to assign a cost, it is worth considering that if infections and clean-up can be far less common with a strong solution, it stands to reason that a strong solution also lowers the chance of a data breach. Performance issues in virtualized environments do lead to straightforward costs. If extra hardware must be procured to run production workloads, the cost-benefit of replacing a traditional antimalware product with a virtualization-specific solution is apparent. Areas where cost-to-benefit gets murky often revolve around the management console. If replacing traditional antimalware in a virtualized environment, a point-solution is not ideal. Instead, a solution that is capable of securing traditional, virtualized, mobile, Windows and Linux, end-user and server, private and public cloud, is desirable. Also, being able to manage Exchange antispam and antimalware is a plus. However, traditional management solutions are bulky, complicated, and very difficult to set up. Often, they are a collection of Windows-based applications obtained through acquisition that require external SQL databases, web servers, Windows servers, and so on. If such a management architecture has been deployed and carefully tuned over the years, the cost of replacement can seem overwhelming. [Bitdefender GravityZone](https://www.bitdefender.com/business/gravityzone-platform/) is a new type of security management console. Rather than a loosely associated collection of applications, GravityZone contains modules that were built from the ground up by Bitdefender. The entire management infrastructure is a self-contained cloud delivered as a virtual appliance. Even easier, Bitdefender also leverages the public cloud to provide a hosted management console. In the final analysis, replacing an [endpoint security](https://www.bitdefender.com/business/infozone/what-is-endpoint-security.html) management solution is never about just the relative cost of the solution. There are benefits to upgrading security, performance advantages to having virtualization-specific solutions and having a single solution spanning traditional, virtualized, cloud, and mobile endpoints, along with Exchange servers. Replacing a management solution shouldn’t be costly and difficult – and isn’t if you plan ahead and pick the best solution for your needs. 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